There is good news for your social networking app Path users. Therefore, the Path has just made major changes to incorporate messaging features directly within the application. Thus, users do not have to bother to change the application when it wants to talk with his friend.
This feature comes along with the official version 5.0 update Path. Path users who want to use this feature can directly download the update on the Google Play Store or the App Store. After performing the update, then the chat icon will appear next to the notification icon.
These messaging features can be quite complete. Not only send messages to one person, users can also do group chat with several people at once. And, one of the highlights of this feature is the sent message will be deleted automatically after 7 days as in Path Talk.
“Welcome to send message feature! From now you can send messages to nearby friends without having to exit from the Path,” a clear path in the app store in its announcement about the new features.
Not only that, along with the return of send a message in the Path features, this application also provides a free sticker ‘Talk and Love’.
Return of messaging features in the app Path is one of the changes made after the acquisition by Kakao 8 months ago.
The return of this feature is expected to be a path way to compete with other social networking applications. Therefore, by separating the chat feature of the main application will obviously troublesome users.
Moreover, in this way Path also can increase revenue from paid content side. With longer let users interact in an ecosystem, likely user would also be interested to buy the sticker packs or camera filter.
In fact, it is not possible to return these features messaging, push Path to thrive in these markets is not maximized.
Path itself officially acquired by Daum Kakao Corp., the company behind KakaoTalk, in May 2015. The acquisition in the form of the acquisition of these assets is called to be part of a global expansion efforts of each company. Having acquired Daum Kakao, the position as CEO Dave Morin was replaced by Ji Hoon Rim.