Many companies think that they have created a website, customers will come by itself. Though not. Required more effort than just creating a website to attract potential customers visiting the website.
But fortunately there are some simple steps that can be taken to make your web site up the rankings in the search engines. This will certainly have a positive impact for your business.
Here are five simple steps that can be taken so that your business on the Internet is able to reach more people.
1. Search Engine Optimization
Search Engine Optimization, or a fancy term Search Engine Optimization (SEO), is one step that can help increase traffic to a website. One of the basic principles of SEO is the use of keywords (keyword) is located on the web site content.
The goal, to ensure that website can be found by people who do searches with those keywords through Google, Bing, or other search engines. The other important thing is you should avoid using keywords that are frequently used or that are rarely used.
2. Optimization for Mobile Devices
Development of smartphones and tablets make searches via mobile devices increased sharply. Traffic in mobile devices increased rapidly along with the development of society who use mobile devices not just to find information, but also to make a purchase.
According to the survey Mastercard in 2015, revealed that 55.5 percent of mobile device users in Indonesia make purchases on mobile. If your website is not optimized for mobile devices, you can potentially lose customers and sales.
3. Social Media
The web site serves as the primary online identity. As social media is a complementary identity, as well as the best way to drive traffic to a website. The combination of social media and web sites into a smart option to connect with new customers and strengthen relationships with existing customers.
But keep in mind, every business has a different character, so it can not apply a “one size fits all”. You need to map the social media which is most suitable for your business. For example, Pinterest is the right choice to drive traffic to the product page, while Facebook will be suitable for use as a means of interacting with customers and build your brand.
4. Website Reviews
Many small businesses miss a great opportunity for not having an account on the website such as Zomato reviews, Agoda and TripAdvisor. In fact, many customers are looking for reviews about the product or service before making a purchase. Usually they will slide into a web site review, which suits your business.
Thus, website reviews to be influential because potential customers noticed another customer reviews given. The good news, if customers write positive reviews, your business is likely to benefit. However, if the review is negative, the customer’s preference would be greatly affected. That said, this is a word of mouth marketing new types.
5. Information Contact / Hours
When you’ve done all of the above, but do not include contact information, location and hours of operation, visitors might be confused. The contact page which provides mailboxes for visitors is still not enough. Should also include contact information such as address, phone number, e-mail, social media accounts, and fax.
For some retail business, present information about opening hours will prevent the arrival of potential customers when the store is closed. It can also reduce inquiries from customers who want to know your store hours, so that you and your employees can focus on running the business.